Automobile design offshoring to witness accelerated growth

Released on = July 6, 2006, 2:19 am

Press Release Author = ValueNotes Database Private Limited

Industry = Automotive

Press Release Summary = "Auto design and engineering services is a huge emerging
opportunity that India is well positioned to exploit - given the growing maturity of
its automobile industry and proven offshoring capabilities", says Arun Jethmalani,
CEO of ValueNotes

Press Release Body = The automobile industry, especially in the US and Europe is
facing intense competitive pressures - rising labour costs, shorter product cycles,
dropping profitability and rapid growth in emerging markets. This has created a set
of enabling factors, or drivers, that are forcing Original Equipment Manufacturers
(OEMs) and auto ancillaries to explore outsourcing and offshoring options.

Offshore Indian vendors stand to gain substantially, as outsourced engineering and
design is set to witness double-digit growth for the next five years. According to a
latest report by ValueNotes, revenues from automotive design and engineering
offshoring are expected to cross US $1 billion by 2010, from US $270 - $300 million
in 2005. Estimates also show that the industry employs 12,000 people in India and is
likely to see 30 per cent growth every year for the next three years.

Offshore Indian vendors can be categorized into four groups:
- Captives - GM, Delphi, Ford
- Subsidiaries of Indian auto OEMs - Mahindra, Hero, Eicher
- Independent engineering design firms - Plexion, DC Design, Neilsoft
- Indian IT services firms - TCS, Wipro, Infosys

Of these vendor groups, apart from the captives, subsidiaries of Indian auto OEMs
are best positioned to offer end-to-end design and engineering services. This is on
account of their domain knowledge, and financial muscle to invest in organic and
inorganic growth to build capabilities. Rather than piecemeal sub-contracting of
design, engineering and manufacturing jobs, auto companies would prefer vendors
offering end-to-end services or complete solutions in future. This provides an entry
point for more Indian auto ancillaries to move from pure manufacturing to providing
the complete range of solutions - from design to manufacture to delivery.

Analyst Niranjan Natu of ValueNotes says that "IT firms will gain too, as they will
be well poised to marry their expertise in embedded systems with the rising share of
electronics in auto". However, it will become imperative for Indian service
providers to move up the value chain because other countries such as China will
provide tough competition for low-end services.

Independent engineering and design firms will be hot targets for mergers and
acquisitions as companies with greater financial strength, primarily IT firms,
subsidiaries of Indian OEMs and ancillaries look to acquire capabilities and
clients.

The report "Offshoring Of Automotive Design And Engineering Services To India" is
based on extensive interviews with key people at various automotive design
outsourcing companies in India.

Web Site = http://www.valuenotes.biz/bpo/autodesign.asp

Contact Details = ValueNotes
303, Venus Point, F C Road
Pune - 411004
India
Tel: +91 20 6601 0423

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